(no subject)

[channonyarrow]

Does anyone know of statistics on online ad revenue? I'm not talking the sort of thing that insomnia posted about today; I'm curious to know what "an ad on a page" sells for, and if there's a different sale rate based on click-throughs. I'm making some decisions about the future of this journal (if nothing else, it'll stay here just to suck up bandwidth, and I have no current plans to move, even in light of the recent bullshit, but I repeat again that I am also on GJ under the same name) and I want to know if LJ gets more money, given the size of my flist and the status of said flist and how often I view my flist, from ads or from my paying for the journal. If it's the former, I'll keep paying the journal just to deprive them of ad revenue, because I don't see them. If it's the latter, I might think about letting my journal lapse to basic.

More on this later, but I'm going to GenCon next week, so of course I have two books on my desk to proofread.

Comments

[active-apathy.livejournal.com]

Things like Google ads sell the advertising in a little micro-auction, where it depends on what the ad is, what it's for, whose it is, who's providing the ads, how much that particular ad sold for, the amount that the advertiser is willing to pay, the relevancy of the page text, server loads, et cetera. And even then, most ads only pay for a click.

Just how much that revenue is, is pretty much anyone's guess, but the revenue from advertising isn't likely to so much as break even on the expenses associated with hosting an account. The extra features on a plus account are virtually free for them to implement; so, as nearly as I can tell, your best option is to keep the ads (providing you with account features) and then let others decide whether or not they want to pay LJ by clicking on ads. (If they even notice them, which most users don't)